ORLANDO, Fla. – Dumbstruck, a video marketing analytics and research company, partnered with the ABC Creative Group to showcase their new and cutting edge ad agency software that can help the ad agencies determine consumer behavior during the annual SAIL or Small Agency Idea Lab conference by Second Wind that was held in Orlando, Florida earlier this month.

Dumbstruck demonstrated their ad agency software, an innovative video testing with emotional intelligence analytics platform, during the two-day conference. The SAIL 2017 aimed to gather together the leaders from various small to medium-sized ad agencies for them to share their latest studies, technologies, and the growing trends within the industry.

The ABC Creative Group which is a leader among the full-service ad agencies in New York also discussed how they were able to utilize the new Dumbstruck technology in order to win new businesses, increase the revenue, and maximize their client marketing spend.

The new ad agency software made by Dumbstruck is a web-based platform that was specifically designed to help both marketing and advertising agencies to prove the drive results of their video ads. The software gives the agencies the skills to learn the response of the viewers to a certain video before running the campaign.

The powerful technology of the new ad agency software uses an advanced machine learning technique for it to be able to determine the viewer’s emotions for every moment of the video. This will then provide certain insights so that the agencies can shape all the responses to their ads. This will result in creating a much more effective campaign that is basically based on the clients’ insights.

ABC Creative Group is the first US agency to be able to integrate the Dumbstruck technology in their ad development and the testing process. They said that they are thrilled because they were able to expand their digital marketing services through the help of the video analytics technology by Dumbstruck.

The ABC Creative Group owner and Creative Director, Travis Bort, said that the team is thrilled to become a partner of Dumbstruck in bringing the software to their clients. He also added that the software will help the company continue providing creative solutions that are already proven.

Peter Allegretti, the Dumbstruck’s Chief Executive Officer, feels the same way as Bort, saying that they are beyond excited about seeing one of the leading creative agencies like the ABC Creative Group using the Dumbstruck technology to help their business grow and they are looking forward to continuing their work with ABC and Second Wind.